Location: Hyatt Regency Hotel and Spa Monterey, Ca.
RESERVE YOUR EDUCATION SLOT
Because of the incredible response to our education sessions last year, we’re expanding the experience for 2026 by opening up the dedicated downstairs education area. Guests will be able to move seamlessly from the main festival floor to this space to enjoy curated tequila / agave spirits education sessions.
We are now inviting brand partners to lead or participate in education segments beginning sessions at 4pm. and will continue till around 6:30pm.
- This is a great opportunity to:
• Showcase your brand story and heritage
• Educate guests on your tequila and agave spirits portfolio
• Highlight unique production methods or expressions
• Connect with a highly engaged audience in a more intimate setting
• Offer giveaways and distribute promotional items directly to attendees
Education topics can include (but are not limited to):
- Tequila 101 / Agave Spirits 101 Brand Story (including Mezcal and beyond)
- Blanco vs. Reposado vs Añejo
- Additive-Free Tequila
- Tasting and Flavor Profiles
- Food Pairings or Cocktail Demonstrations
Each session will be scheduled around 30 minutes - high-impact time slots to keep guests rotating and engaged.
If you’re interested in participating, please reply and let us know:
- Your preferred topic or concept
- Who would be presenting
- Any special requirements (table setup, samples, etc.)
- Time frame if you need more than 30 minutes
Limited spaces are available and will be filled on a first-come basis. Please respond with your topic ASAP so we can include you on the website and social media.
We’re excited to continue elevating the educational experience at the festival—and would love to have you be part of it. Reply to: Montereytequilafestival@gmail.com
